Welcome to our world
love magia is more than just a fragrance brand; it's a philosophy. Our scents are designed to evoke emotions, spark memories, and foster a deeper understanding of oneself and others. Our ingredients are exclusive, natural & ethically sourced from around the globe.
Our Story
Inspired by love and kindness, our founder Mabel Frías is excited to bring innovative scent creations, a delightful brand experience and stellar customer service to the fragrance industry with her second beauty venture, love magia.
A mother and serial entrepreneur, Mabel has been featured on Shark Tank, Forbes, Good Morning America, Cosmopolitan, Allure and more.
Blog Posts
Allergies? Tips for Hypoallergenic Scents
For those with sensitive skin or fragrance allergies, navigating the world of perfume can feel like walking through a minefield. The allure of a delightful scent can be quickly overshadowed...
Your Guide to Fall and Winter Fragrances
As the seasons change and the air turns crisp, it's the perfect time to embrace warm, comforting fragrances. Here's a guide to help you choose the perfect scent for your...
Hacks to Make Your Fragrance Last All Day
We've all been there – you spritz on your favorite perfume in the morning, feeling confident and ready to take on the day. But by lunchtime, that delightful scent seems...